The Sterling Family Law Show

How to Pick New Law Office Locations (Pt 1 of 3) - #131

Jeff Sterling Hughes Episode 131

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How do you decide where to open a new family law office? In this episode, I sit down with Tony, my partner who led our growth from a single location to 4 regional offices and 20+ satellite locations. 

Drawing from data-driven analysis, Tony reveals:

  • The specific metrics we use to select territories — including marriage rates, income levels, and population size
  • Why understanding "normative drive time" dramatically impacts success (and why we failed in downtown Chicago)
  • The surprising truth about rural vs. urban locations
  • How to select the actual office space once you've chosen your territory

Listen in for a practical blueprint on how we expanded strategically using data instead of guesswork. This formula has helped us grow to 25+ attorneys and $15M in revenue — and it can work for your firm, too. Hope this helps you grow your practice!


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Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

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3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

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4. TELL US WHAT YOU WANT:
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